Radio Content

I studied the various radio stations a breakfast show on a commercial radio station, a show for ASDA radio, a speech based show on Ipswich Community Radio, a Weekend Show for BBC Radio Suffolk. I listened and recorded notes on their style, audiences and content.

Content

• Weekend Show BBC Suffolk
• Weather in look
• Jingle
• Mark Murphy Weekend Show
• Suffolk number 1 priority- failing driving tests
• Suffolk has talent competition
• Junk mail (community discussion)
• Plastic bags (Charity bags) community discussion
• Phone in Line (listeners praise)
• Opportunities for people to be on the Radio
• Happy Days
• Phone Number
• Radio I-dents
• Power ballads
• 80’s Music-Nick Kershaw (Feature) Wolsey Theatre
• Controversial tastes
• Suffolk Praises (Stuff going on)
• Driving Tests
• Traffic Updates
• Visual Mixes- stories
• Motown
• Comedian Feature
• Phone Conversation

Audience

The content within the Mark Murphy Show related to Ipswich and discussed events happening during the weekend and going through the localised banter that Ipswich has to complain about. I would say in particular this show is selected towards 40+ it has a controversial range of music varying from the power ballads of the 80s to the eras of smooth grooving Motown. It was a combination of music and speech. The show tries to include the opinion of the listener much as possible, influencing them to call on praises happening within their lifestyles.

Style

The style of the show was very down to earth, the radio presenter informed the listeners to events happening in Ipswich. The show has been moulded to fit the needs of its target audience, the information given was irrelevant. The show itself has been stylised as a talk show discussing issues around the community involving junk mail and failing driving tests etc. The presenter infuses his audience by phone lines to share their opinions on what’s being discussed.

Content

• (Speech Based Show) Ipswich Community Radio
• Nick Kabay
• A 30-minute documentary
• Local group/organisation
• Interview with group/organisation leader
• Discussion
• Where you can get involved
• Previous achievements
• Radio I-dents
• Phone in
• Community Involvement

Audience

Community Access programmes are 30 minute features designed to "showcase" local organisations & community groups. Nick Kabay’s audience varies depending on the local organisation or community group being broadcasted. It reaches a local audience of people.

Style

The radio show is in a very informative manner, the show is aimed to showcase new organisations that have evolved in Ipswich giving information that is relevant towards the listener. For example what is the aim of the organisation?

Content

• ASDA RADIO
• I-dents
• Brand messages
• Product Discounts
• Music
• In-store Interview

Audience

ASDA aims to fulfil the entertainment factor with their shoppers along with being informative on product offers and events happening around Ipswich.

Style

The show programme sends information to their audience in small digestible chunks; the station plays brand messages retentively to make them more memorable towards the consumer.