Interview

Interview- Benni Tiley on his opinions in Radio

What do you look for in a radio show?

Benni: For a good radio show, I look for a good banter which you can laugh about and also to be able to share your own opinions on what they’re talking about.

How often to you listen to radio within a week?

Benni: Well' I listen to a lot of radio, when I wake up I tune into the Chris Moyles show, and every Saturday morning I tune into the Adam and Joe show, so its pretty much everyday.

Who is your favourite radio presenter and why?

Benni: Well at the moment it has to be Adam and Joe' as they always have a lot to talk about on their show' and there is always a moment where you laugh out loud' which I found out on the bus journey home, I was listening to their podcast and it probably was the most embarrassing thing I’ve ever done, because it was really loud! I pretty much like every radio presenter who has a good humour and makes the show an enjoyable thing to listen to.

Do you find Radio more powerful than TV?

Benni: No I think the media has taken over radio' as you wont be able to present an episode of one of the biggest soaps i.e. Eastenders because no one would tune in to it' as there is nothing to visualise' people these days are lazy and don’t bother building up a picture up in their head an image of the vocals.

What are your feelings towards music being played on the radio; does it suit your needs?

Benni: Well as I’m an electronic geezer' and really hate commercial music' I don’t listen to much daytime radio where just music is played' as mostly its all charts and commercial stuff which isn’t my thing' which means I have to stay up late at night to listen to my music' which isn’t really suit my needs.. I think they should do earlier shows for people who like our type of music' and yes I know there is radio shows specialised in that genre' but they’re mostly in a different language which isn’t really good for someone who can’t talk French haha! So my conclusion is that the radio doesn’t suit my needs in the music area' and I would prefer to stick to my iTunes library and the good old 12' records.

In conclusion; commercial, internet and in-store radio all aim for an audience. In-store radio directs their market to the shopper playing information and updates on products comprised around their needs, when with internet radio has a world-wide audience and the listeners have the opportunity to find the type of programming that they prefer instead of listening to what is locally produced. Commercial radio is aimed for promoting advertisements for businesses and the audiences are normally quite locally influenced. BBC Radio separates audiences within each radio station and caters their needs to gain more loyal listeners.